Behavioural Science for Brands

R 1,900.00 R 1,102.00

What's the Story?

There have been shelf-loads of books written about behavioural science and psychology. So, do we need this course?

The short answer is yes. This course is different.

Most commentators have focused on describing the findings of behavioural science. That’s useful, but it’s not ideal for marketers or those running their own businesses.

Instead of describing academic findings, this course shows you how to apply them, to make your brand even more successful.

Behavioural science can improve all aspects of marketing: from pricing to promotions, from media to messaging. If your customer is human, there will be something for you.

How can we do this?

We will look at a wide variety of biases (not just the most popular ones) and explain how you apply them.

But variety can be confusing, so we’ll also introduce you to a simple framework, C.R.E.A.T.E.S., for navigating the complexity.

Apply Directly With 42 Courses

You need a Trusted Profile before applying for this course.

What Details do I Need to Know?

Online

Online

Tell Your Friends

Share on facebook
Share on twitter
Share on linkedin
Share on whatsapp
Share on email

Behavioural Science for Brands

Free Job Listings for Youth Month