Behavioural Science for Brands

Cost: R1,900

There have been shelf-loads of books written about behavioural science and psychology. So, do we need this course?

The short answer is yes. This course is different.

Most commentators have focused on describing the findings of behavioural science. That’s useful, but it’s not ideal for marketers or those running their own businesses.

Instead of describing academic findings, this course shows you how to apply them, to make your brand even more successful.

Behavioural science can improve all aspects of marketing: from pricing to promotions, from media to messaging. If your customer is human, there will be something for you.

How can we do this?

We will look at a wide variety of biases (not just the most popular ones) and explain how you apply them.

But variety can be confusing, so we’ll also introduce you to a simple framework, C.R.E.A.T.E.S., for navigating the complexity.

Apply Directly with 42 Courses

Most e-learning is like eating broccoli – you know it’s good for you, but it’s not that enjoyable. So we’ve built a platform to change that and make learning something that you can really enjoy. Courses are designed at an MBA level, so you’ll learn the key models, methods and best practice in a short amount of time. We focus on the key skills needed in today’s fast-paced, increasingly automated world, essentially we look for subjects you should have been taught at school but probably weren’t.
Locations
Online
Delivery Method
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