This course has been designed for anyone who currently sells products and services to customers on a daily basis or someone who wants to secure a selling job in an organisation. The focus of the course is to teach people the importance of understanding customers’ needs and wants and what they can do to make sure that they sell more of their products and services to the right customers. Anyone who works in a selling environment, ranging from receptionists to sales people to business owners, would benefit from doing this course.