Designed to introduce you to effective social media marketing for your brand or business, this short course will give you a practical understanding of the latest in social media platforms, advertising, best practices, tactics and strategies that you can immediately implement.
Gain a solid grounding in social media marketing by getting hands-on with a range of tools, platforms, and best practices
- Module 1: Introduction to social media
- Module 2: Strategy & planning
- Module 3: Implementation: content (2 weeks)
- Module 4: Paid advertising on social media (2 weeks)
- Module 5: Implementation: Community Relationship Management
- Module 6: Analytics