This course is designed to teach the basic principles of website metrics. The course will provide the student with an understanding of the importance of website metrics and how to decide which metrics to use. Various types of website metric tools are discussed. Finally, a case study approach is used to show the student how website metrics is used in the business environment. The course aims to assist those interested in designing or maintaining a website as to how to measure the website’s performance and provide evidence on the effectiveness of the website.
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