Feenix Case Study

PURPOSE DRIVEN IMPACT THROUGH WHATSAPP

feenix-logo

Engagements: 7 543

Applications: 693

Shortlisted: 16

Interviewed via WhatsApp: 267

Hired: 1

Turn around time: 4 weeks

About Feenix

Feenix is a young and dynamic organisation that was launched in June 2017 as a response to the #FeesMustFall movement that spread across campuses in South Africa during 2015 and 2016. This movement highlighted the extremely high cost of tertiary education, and the impact financial stress has on student success rates.

Like The Knowledge Trust, the Feenix team is a young, diverse group of self-starters who are passionate about education. Feenix believes that access to education should not be dependent on wealth and their founding partner, Standard Bank, shares in this belief. As Feenix is growing and gaining more impact, the organisation is actively looking for ways to empower young people through employment and having them join the team.

The Situation

The dynamic CEO of Feenix works tirelessly to ensure that students everywhere can get access to financial assistance towards their education. As a result of this, the busy work schedule that comes with changing the world and creating considerable impact means the team needed an organised and meticulous young person who can support these great efforts.

Feenix and The Knowledge Trust have built a considerable relationship over the years of being movers and shakers in social impact so it was only right to consult our trusted community when it came to recruiting for their team.

Special Ingredient

Feenix is an incredibly values-driven and vision-led organisation that is rooted in purpose and their mission. This means that whoever joins the team needs to be rooted in these values as well and have a strong mission statement. The WhatsApp voice note application system is incredibly helpful in this regard as it gives Feenix the holistic view of candidates that they need. Feenix received applications, documents and voice notes through our seamless WhatsApp system.

Feenix was able to see if candidates were mature, driven, cared about the world and were compassionate and empathetic. This saved the team hours of their time in screening and narrowing down candidates for interviews. Resulting in the best candidates making it to in person interviews.

The Task

The candidate brief was as follows: 
  • Number of candidates: 1
  • Location: Western Cape
  • Qualification: Must be an admin graduate with admin or PA experience
  • Screening criteria: Must be aligned in values – Be driven, take initiative, showcase discernment and confidentiality, be super detail-orientated with strong administrative skills, maturity, care about the world, be compassionate and empathetic
  • Age: Under 30 years of age
  • Ethnicity: All races
  • Employment status: Currently unemployed and not studying
  • Growth mindset: At least 80%
  • Professional Communication: 80%
  • Available for interviews: Within 2 weeks
  • Available to start: 1 July 2021
  • Stipend: R10 000 – R20 000

The Action

At the time of the campaign going live on the 19th of May, The Knowledge Trust community had grown to almost 323 000 members who were fully engaged and excited about the intuitive and seamless WhatsApp application system! The campaign strategy to find a suitable candidate was as follows:

  1. Access the existing community via the weekly newsletter which receives high engagement, social media and SMS marketing
  2. WhatsApp applications and interviews
  3. Send targeted emails to members that have applied for similar opportunities
  4. Utilize our Bounty Hunter Referral program.

Partners who helped us

feenix-logo

Engagements: 7 543

Applications: 693

Shortlisted: 16

Interviewed via WhatsApp: 267

Hired: 1

Turn around time: 4 weeks

The Results

The campaign for the Feenix Executive Assistant resulted in 7,543 opportunity views, 693 qualified applications, 16 shortlisted candidates, 267 interviewed via WhatsApp and 1 life changed!

We added 1 life-changing opportunity to our toll of over 600 success stories in 2021 alone!

Collaborate with us as a partner so we can find you the right candidates and spread the word of your opportunities within our trusted community!

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