Case Study:
NQF 3 Management Learnership
iLearn and KFC
Required: Minimum 35
Engagements: 119 842
Applications: 25 529
Shortlisted: 557
Interviewed: 217
Hired: 60
Turn around time: 8 days
About AKM Foods
The Situation
The Task
- Number of candidates: 100
- Location: Eastern Cape
- Qualification: At least a Grade 11
- Screening criteria: Must be available immediately
- Age: 18 – 25
- Ethnicity: African
- Employment status: Currently unemployed and not studying
- Growth mindset: At least 80%
- Numeracy Test: At least 100%
- Advertising screening questionnaire: 100%
- Professional communication: 80%
- Available for interviews: Available immediately
- Available to start: 1 March
- Stipend: R4500
The Action
At the time of the KFC campaign, The Knowledge Trust had grown exponentially to just over 180 000 members with even higher engagement and growing in 1000s daily.The campaign strategy to find a suitable candidate was as follows:
- Pre-registration into the learnership application after 1 day of live campaign.
- Saturday newsletter and target emails to Community Builders and Champions.
- Bespoke location targeted campaigns in specific locations.
- Create targeted whatsapp groups with shortlisted members to share interview tips and prompt them to take our FREE Learnership Readiness Program
- Whatsapp Bot Round 1 interviews for shortlisted candidates.
- Utilize our Bounty Hunter Referral program.
Partners who helped us
Required: Minimum 35
Engagements: 119 842
Applications: 25 529
Shortlisted: 557
Interviewed: 217
Hired: 60
Turn around time: 8 days
The Results
The intricate KFC campaign ended in the quick turn-around time of 8 days. The campaign resulted in 119 842 opportunity views, 25 529 completed applications, 557 shortlisted candidates, 217 interviews via the WhatsApp bot, and 60 incredible individuals hired!
We are so grateful at The Knowledge Trust to be a part of changing and influencing so many lives positively. Our urgency and mission remained at the forefront of all our solutions and will continue to do so going forward to our now 230 000 members!
