Case Study:
Digital Marketing Learnership
Metropolitan and Red & Yellow
Engagements: 41 392
Applications: 3 142
Shortlisted: 32
Hired: 1
Turn around time: 6 days
About Metropolitan
The Situation
The Task
- Number of candidates: 1
- Location: Gauteng
- Qualification: At least a Matric
- Matric Average: At least 50%
- Age: 20-26
- Ethnicity: African or Coloured
- Employment status: Currently unemployed and not studying
- Growth mindset: At least 70%
- Numeracy Test: At least 100%
- Advertising screening questionnaire: 100%
- Professional communication: 80%
- Available for interviews: Within 7 days
- Available to start: 1 March 2021
- Stipend: R4500
The Action
At the time of this campaign, The Knowledge Trust had grown to just over 100 000 members with highly engaged members.The campaign strategy to find a suitable candidate was as follows:
- Access the existing community via the weekly Wednesday and Saturday newsletter which our members interact with regularly, as well as social media.
- Access our Talent Partner network located in the Gauteng
- Send targeted emails to members that have applied for similar opportunities.
- Utilize our Bounty Hunter Referral program.
Partners who helped us
The Results
The campaign for the Digital Marketing learnership resulted in 41 392 opportunity views, 3142 completed applications, and 32 shortlisted candidates. Two of the shortlisted candidates were shortlisted for interviews immediately for being unusually competent for their age. After a series of interviews, one outstanding candidate was offered the learnership opportunity and they are now affiliated with an outstanding South African brand.
Engagements: 41 392
Applications: 3 142
Shortlisted: 32
Hired: 1
Turn around time: 6 days
