Metropolitan Case Study

Case Study:
Digital Marketing Learnership

Metropolitan and Red & Yellow

Engagements: 41 392

Applications: 3 142

Shortlisted: 32

Hired: 1

Turn around time: 6 days

About Metropolitan

Metropolitan Republic is an Integrated Communications Agency founded in 2007. Metropolitan is based in Sandton, Johannesburg, and has worked with reputable and recognizable brands to create iconic and high-impact campaigns. The company is a subsidiary of WPP, a British multinational communications and commerce holding company that is considered the world’s largest advertising company, as of 2019.

The Situation

Metropolitan Republic knew that only the best candidates could be associated with their internationally-acclaimed brand. Therefore, they came to The Knowledge Trust, because not only do we empower our members with opportunities but we also foster a culture of growth mindset and life-long curiosity in learning. These are core values for Metropolitan Republic and what has resulted in their undeniable success.

The Task

The candidate brief was as follows: 
  • Number of candidates: 1
  • Location: Gauteng
  • Qualification: At least a Matric
  • Matric Average: At least 50%
  • Age: 20-26
  • Ethnicity: African or Coloured
  • Employment status: Currently unemployed and not studying
  • Growth mindset: At least 70%
  • Numeracy Test: At least 100%
  • Advertising screening questionnaire: 100%
  • Professional communication: 80%
  • Available for interviews: Within 7 days
  • Available to start: 1 March 2021
  • Stipend: R4500

The Action

At the time of this campaign, The Knowledge Trust had grown to just over 100 000 members with highly engaged members.The campaign strategy to find a suitable candidate was as follows:

  1. Access the existing community via the weekly Wednesday and Saturday newsletter which our members interact with regularly, as well as social media.
  2. Access our Talent Partner network located in the Gauteng
  3. Send targeted emails to members that have applied for similar opportunities.
  4. Utilize our Bounty Hunter Referral program.

Partners who helped us

The Results

The campaign for the Digital Marketing learnership resulted in 41 392 opportunity views, 3142 completed applications, and 32 shortlisted candidates. Two of the shortlisted candidates were shortlisted for interviews immediately for being unusually competent for their age. After a series of interviews, one outstanding candidate was offered the learnership opportunity and they are now affiliated with an outstanding South African brand.

Engagements: 41 392

Applications: 3 142

Shortlisted: 32

Hired: 1

Turn around time: 6 days

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