SimpleTech Case Study

CHANGING LIVES, ONE WHATSAPP INTERVIEW AT A TIME

simpletech icon logo

Engagements: 15 716

Applications: 317

Shortlisted: 36

Interviewed via WhatsApp: 6

Hired: 1

Turn around time: 4 weeks

About SimpleTech

SimpleTech, a lighting control, audiovisual, smart home, and building automation company – started writing its story in 2007 when Dean Joffe decided to work on his lifelong passion for audio. This company is one that speaks to the notion of when humble beginnings meet passion, just like The Knowledge Trust. Now, 14 years later, as a committed and authoritative player in the world of audiovisuals, networking, security, and automation integration – SimpleTech has taken its projects not only to national borders but international ones as well. This company works to combine experience and passion to simplified, automated, and integrative solutions for either your home or business.
"They were extremely impressed with our service, and we were happy to work with them to deliver our best results."

The Situation

As professionals, SimpleTech prides themselves on their communicative abilities, and in trying to ensure that their customer is able to understand everything about their system, no matter how complex or technical. With this being said, they were looking for a passionate individual who understood technology, and people – to help out as an admin assistant in their service department. This person would deal primarily with clients, through the answering and making of phone calls, etc. They had to be a female, and between the ages of 19-25. The candidates had to have done Maths or Computer Studies, and have received 70% or above for these, to be potentially suitable candidates for the position.

Special Ingredient

The Knowledge Trust has worked to develop a more convenient and faster manner to approach interviews, for both employers and candidates. Having launched their WhatsApp bot, candidates could now conduct their interviews through a brief process, where they would have to answer their interview questions via a WhatsApp voice note, in which they could advocate for their interest and abilities in a way they couldn’t before. 

On our mission to make a difference, we thrive to make our processes more accessible and inclusive. Through our new WhatsApp interview process, we have been able to tap into environments that we would otherwise not be able to before, giving us more reach – making our platform more inclusive, and accessible. In addition, allowing us to find the best possible candidates for SimpleTech.

The Task

The candidate brief was as follows: 
  • Number of candidates: 1
  • Location: Western Cape
  • Qualification: At least a matric
  • Matric Average: At least 70%
  • Screening criteria: The candidate must have taken Maths or Computer Studies, and understand technology
  • Age: 19 to 25 years
  • Ethnicity: All races
  • Gender: Female
  • Available to start: 7 April 2021
  • Stipend: R5000

The Action

With over 300 000 highly engaged community members, The Knowledge Trust is a fast-growing movement – and we had to find a strategy that would help us find the best candidate, in a community of talented and capable members.

  1. Access the existing community via the weekly newsletter which receives high engagement, social media and SMS marketing
  2. Specific targeted audiences through targeted emails
  3. Utilize our Bounty Hunter Referral program
  4. Whatsapp groups after application

Partners who helped us

simpletech icon logo

Engagements: 15 716

Applications: 317

Shortlisted: 36

Interviewed via WhatsApp: 6

Hired: 1

Turn around time: 4 weeks

The Results

This SimpleTech campaign generated a total of 15 716 views. Overall, there were 317 qualified applications, 36 candidates shortlisted of which 6 were interviewed and one life was changed in the process. 

The WhatsApp interview process was an added benefit, as it not only saved time but was a cost-effective and more efficient way to conduct interviews during the current climate of society and the regulations that are placed on contact interviews. Together, The Knowledge Trust and SimpleTech changed a life with this rewarding opportunity, finding innovative ways to reach our members, and making sure they ALL get a fair chance at applying for and accessing opportunities.

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