TOTAL HOTEL VOICES THROUGH WHATSAPP FOR TOTALSTAY
Engagements: 30 698
Applications: 4 309
Shortlisted: 53
Interviewed via WhatsApp: 8
Hired: 4
Turn around time: Long-term campaign
About TotalStay
The Situation
Special Ingredient
The Task
- Number of candidates: 4
- Location: Western Cape
- Qualification: At least a matric
- Matric Average: At least 60%
- Screening criteria: Must be in the hospitality industry or studied events
- Age: Under 30 years of age
- Ethnicity: All races
- Employement Status: Currently unemployed and not studying
- Growth mindset: At least 80%
- Numeracy test: At least 100%
- Professional communication: 80%
- Available for interviews: within 2 weeks
- Available to start: 11 May 2021
- Stipend: R4500 – R6000
The Action
At the time of the campaign going live, The Knowledge Trust community had grown to almost 295 000 members who were fully engaged and excited about the new WhatsApp application system! – and we had to find a strategy that would help us find the best candidate, in a community of talented and capable members.
- Access the existing community via the weekly newsletter which receives high engagement, social media and SMS marketing
- WhatsApp applications and interviews
- Specific targeted audiences through targeted emails
- Utilize our Bounty Hunter Referral program
Partners who helped us
Engagements: 30 698
Applications: 4 309
Shortlisted: 53
Interviewed via WhatsApp: 8
Hired: 4
Turn around time: Long-term
campaign
The Results
The campaign for the Night Receptionist and Desk concierge resulted in 17 754 opportunity views for Night Receptionist, 12 944 for front desk concierge. 4 309 qualified applications, 53 shortlisted candidates, 8 interviewed via WhatsApp and 4 lives changed!
We added 10 more real people to our toll of over 600 success stories in 2021 alone!
Collaborate with us as a partner so we can find you the right candidates and spread the word of your opportunities within our trusted community!
